A profitability model for ecommerce sellers who need to understand the real margin left after GST, product costs, delivery, payment fees, returns and advertising.
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What it helps you do
Calculate contribution profit, break-even CAC and ROAS, target ROAS, advertising limits and twelve-month forecasts.
Designed for: Ecommerce store owners, marketers and product businesses that need profit-first ad targets.
Workbook preview
One-time purchase
Checkout is processed by Stripe. After payment, you are redirected to a secure download page with a 24-hour link.
This workbook provides estimates based on the information entered. It does not guarantee a financial outcome and does not replace accounting, tax, legal, employment, lending or financial advice. Read the included assumptions, sources and limitations before relying on a result.
The workbook is licensed to the purchaser for personal use or internal use within one household or business, as stated inside the file. It may not be resold, redistributed, shared publicly or uploaded to a template marketplace. Purchase support is available at info@layna.com.au.
Review the digital download policy for delivery, compatibility, consumer guarantees and refund information.
No. The workbook is a one-time purchase with no recurring fee or account required.
The product is supplied as an editable Microsoft Excel workbook. It should also open in many modern spreadsheet applications, although formatting or formulas can differ outside Excel.
After successful Stripe payment, you are redirected to a secure download page. The download link is valid for 24 hours; contact info@layna.com.au if you need purchase support.
No. The purchase licence is for the buyer’s personal use or internal use within one household or business, depending on the product. Redistribution and resale are not permitted.